Assessment

Across India’s growing entrepreneurial landscape, small and craft-based enterprises face multiple barriers that limit their ability to scale and sustain. At the heart of these challenges lie five critical gaps - Knowledge, Skill, System, Supply-Chain, and Market-Linkage - each demanding focused intervention and long-term support.

The Knowledge Gap stems from the absence of reliable advisory services on compliance, costing, branding, and the science behind craft traditions. Entrepreneurs often depend on informal guidance, missing access to structured business knowledge that can drive growth. The Skill Gap arises when production techniques fail to meet market specifications, resulting in high quality rejects often as high as 30–35%.

The System Gap reflects weak infrastructure: the lack of common-facility centres or last-mile logistics hubs within reachable distances of 10–15 km. These missing systems prevent small enterprises from functioning efficiently. The Supply-Chain Gap adds another layer of challenge, where fragmented raw material sourcing, leakages, and high first-mile freight costs erode profitability.

Finally, the Market-Linkage Gap restricts entrepreneurs to local haats and middlemen, limiting their access to institutional or e-commerce buyers who can offer scale and stability.

We work to bridge these five interconnected gaps through a comprehensive enterprise development model combining skill upgradation, technical advisory, system strengthening, and direct market linkages. By addressing these structural barriers, we enable entrepreneurs to transform potential into performance, ensuring that local enterprises become competitive, sustainable, and growth-driven.